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Comparing personas

Comparison is where personas earn their keep. It shows, at a glance, who you’re really building for and where trade-offs bite.

Select personas

Choose 2 to 4 personas built from compatible templates. The comparison aligns them on shared spectrum dimensions.

Read the spectrums

Each comparison dimension becomes a horizontal spectrum with a marker per persona. Where the markers spread apart, you’ve found a defining difference — the kind of thing that should change a design or a message.

Share and export

  • Share via URL — the comparison state is encoded in the link, so a teammate sees exactly what you see.
  • Export the comparison alongside your personas.

Tips

  • Keep comparison dimensions consistent across a template so personas line up cleanly.
  • Compare a persona against its own customer variants to see how one role shifts across segments.