Blog
On personas that actually get used
Ideas, techniques and opinions on making personas living, comparable and useful across the whole team.
PracticePersona Pal
Why personas die in PDFs (and how to keep them alive)
10 June 2026·6 min read
Why personas die in PDFs (and how to keep them alive)
Most personas are dead on arrival — trapped in a file nobody reopens. Here’s why it happens and what a living persona looks like instead.
Read articleFundamentalsPersona Pal
What is a UX persona vs a marketing persona?
8 June 2026·7 min read
What is a UX persona vs a marketing persona?
They share a name but answer different questions. A plain-language guide to the difference — and why your team needs both, together.
Read articleTechniquePersona Pal
Persona variants: one persona, many customer segments
5 June 2026·5 min read
Persona variants: one persona, many customer segments
A “System Lead” isn’t the same at a Big Bank as at a FinTech. Variants capture that nuance without spawning a dozen near-duplicate personas.
Read articlePracticePersona Pal
The anatomy of a persona people actually use
2 June 2026·6 min read
The anatomy of a persona people actually use
Evidence, jobs-to-be-done, decision authority and freshness — the parts that separate a useful persona from a poster on the wall.
Read articleMake your personas living and useful.
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