Personas your whole team actually uses.
Personas that live in your workflow, not in a folder. One schema. Searchable. Comparable. Built for product, design, marketing, sales and engineering.
- Alex Kim marked validated2d ago
- Added 3 evidence sources to Alex Kim2d ago
- Created Support Copilot (AI Agent)5d ago
- Alex Kimfresh
- Priya Mehtareview
- Support Copilotfresh
- Create your first template
- Build a UX persona
- Add evidence to a claim
- Compare two personas
- Invite a teammate
Personas die in a PDF nobody opens.
- UX, marketing and sales keep separate personas with no shared format
- No way to compare personas or see who work is actually for
- No link between personas and the tools teams use every day
A living source of truth your whole team actually uses.
- One schema holds UX, marketing, customer archetypes and AI agents side by side
- Aligned comparison spectrums make the defining differences obvious and shareable
- Linked Work, Evidence and ⌘K connect personas to Jira, Notion and your daily workflow
From blank slate to a persona your team uses
Four steps, and the app guides you through each one — whether it's your first persona or your fiftieth.
Build
Start from research or a template. The Setup Wizard picks the right schema — UX, marketing, archetype or AI agent — and builds the structure for you.
Collaborate
Link evidence, compare personas side by side, and run facilitated workshops — so product, design, marketing and sales share one source of truth.
Activate
Put personas to work: find any one with ⌘K, compare them side by side, and export them into the decks, docs and tickets where decisions get made.
Evolve
Personas stay current as you learn. Track what changed, who changed it and when — and see which personas are due for review.
Everything a persona needs to earn its keep
Get started with all of these straight out of the box — and more features are on the way.
One schema, every persona type
Model UX, marketing, customer and AI-agent personas in one flexible, versioned template engine.
Compare to decide
Put 2–4 personas on aligned spectrums to see who you're really building for. Shareable and exportable.
Put personas to work
Surface any persona with ⌘K and export it into the decks, docs and tickets where work happens.
Find anything in two keystrokes
A ⌘K command palette that jumps to any persona, customer, pain point, tool or note in seconds.
Evidence-backed & fresh
Link research to every persona, preview it in-app, and see which ones are due for a refresh.
Private by design
Strict tenant isolation keeps your org's data yours alone — and we never train on your content.
Four profile types, one schema
Sections auto-relabel per type — so the same builder models very different things, side by side.
New to personas? We'll guide you.
You don't need to be an expert. A guided Setup Wizard gets your workspace going in minutes, and Workshop mode runs facilitated sessions that write results straight back to your personas.
One library, real value for every role
"I'm a product designer who needed a real tool to create and manage personas — and found nothing that did it well. So I built Persona Pal, to use with my own team, and now I want to make it available to everyone."Read the full story
Questions, answered
Make your personas living and useful.
Join the beta free. Suggest features and influence what ships next.
No credit card. No paywall during beta.