Documentation

Everything you need to get value from Persona Pal — from your first persona to Solution Blueprints and variants.

Getting started

Create your first organisation, template and persona in minutes.

Orgs, groups, templates, personas, variants and Solution Blueprints — how they fit together.

Use the persona builder, draft vs validated states, and evidence.

Put personas on aligned spectrums and share the result.

Capture how a persona changes for different customer types.

Turn a customer archetype into a recommended product configuration and rollout plan.

Persona, JTBD, persona variant, archetype, Solution Blueprint — defined.

Common questions about Persona Pal, the beta, and your data.